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Design dialogue attracts architects and designers
Participants in the showroom Moscow
To enter into dialogue with architects and designers, to understand their needs and to get to know the different markets with their specific requirements – this is the claim of the family-owned company for innovative storage solutions in the interior sector. Vauth-Sagel pursues this concern with various measures. One of them is the design dialogue that the company organized in Moscow last year for the first time. The response was so positive that the successful format continued this year for the second time in parallel with the Mebel.
What are real kitchen innovations and what are the trends that influence kitchen planning today? Which solutions are in demand in the Russian interior design industry? In order to get answers to these questions, Vauth-Sagel invited to the second design dialogue in his showroom in Moscow on 21 and 22 November. "The success of 2017 shows us that we are right with this format and that the exchange is welcomed by everyone involved in the kitchen design," says Heinz-Otto Sagel, Managing Director of Vauth-Sagel.
Artem Krotov, Sales Manager for Eastern Europe at Vauth-Sagel, introduced the company before Georg Wittenbrink, Head of Product Management Living, talked about current kitchen and living trends and opened an open discussion with architects and designers. "In order to create high-quality system solutions for all people in the most diverse living spaces, one must know the needs of local people. For this purpose, the exchange with the local creative community is indispensable, "says Georg Wittenbrink. "Only in this way can we be able to create the right solutions for the specific markets."
There were also numerous prizes on both evenings, including the VS ENVI Toolbox, which was well received by all. With music and handmade chocolates, Vauth-Sagel welcomed a total of around 60 industry experts in the casual setting of its Moscow showroom. In keeping with the launch of the Mebel, it has been redesigned and equipped with the Vauth-Sagel shop-in-shop system – with this, the company ensures a consistent brand presence around the globe.