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The National Kitchen & Bath Association (NKBA) has welcomed ABIMÓVEL, one of Brazil’s leading furniture industry associations, as a Strategic Alliance Partner in the NKBA Global Connect program.
The partnership is designed to help Brazilian furniture manufacturers and suppliers explore opportunities in the North American kitchen and bath market while strengthening collaboration between the two organizations.
NKBA Global Connect is the association’s international business development initiative focused on connecting the global kitchen and bath community through market insights, research, product development ideas and go-to-market strategies. The program provides international companies with tools and resources to better navigate business expansion into North America.
As part of the collaboration, NKBA representatives recently visited the Brazil Pavilion at Salone del Mobile.Milano, where discussions centered on expanding Brazilian participation and visibility at KBIS 2027.
“We are delighted to team with ABIMÓVEL, one of the Brazilian furniture sector’s most influential and prominent trade associations, and to welcome them as an NKBA Global Connect Strategic Alliance Partner,” said Geraldine Morrison, Chief Partnerships Officer, Domestic & Global Brands, for NKBA. “We believe that working with this outstanding organization will facilitate a meaningful dialogue among business entities in both our markets as highlighted by our recent conversation with ABIMÓVEL at Salone."
"NKBA Global Connect helps to foster a greater understanding of the nuances of conducting business internationally, particularly for global companies that wish to explore entry into the North American market," she continued. "We are committed to increasing opportunities for our members to connect with international firms, and to providing the tools for companies around the world to do business here.”
ABIMÓVEL has represented Brazil’s furniture industry for nearly 50 years, supporting initiatives focused on competitiveness, design, sustainability, innovation, technical standardization and international expansion. Brazil is currently the largest furniture producer in Latin America and the seventh largest globally.
The association also oversees the Brazilian Furniture Project in partnership with ApexBrasil, the Brazilian Trade and Investment Promotion Agency. The initiative promotes Brazilian furniture manufacturers internationally through trade events, networking opportunities and strategic brand positioning.
“We are proud to join NKBA in exploring and expanding opportunities for our members in the North American kitchen and bath market,” said Cândida Cervieri, Executive Director of ABIMÓVEL. “Our primary mission is to strengthen the competitiveness of our companies and advance the internationalization of Brazil’s wood and furniture production chain in a strategic and assertive way."
"Supporting this sector, which plays a fundamental role in our country’s economy, will always remain our main priority," she said. "We look forward to working with NKBA toward these goals in a way that benefits both industries and nations.”
