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HOMAG Enters Strategic Partnership with Luli

HOMAG and Luli Wood Industries of China renewed their strategic cooperation in a deal worth nearly $100 million over the next three years.

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In the fourth quarter of 2023, HOMAG secured a significant order from China valued at approximately EUR 90 million (around $96.7 million). The three-year contract with China's Luli Wood Industry encompasses the supply of an extensive range of machinery and systems for furniture manufacturing.

The renewed strategic cooperation between HOMAG and Luli Wood Industry was formally sealed with a traditional signing ceremony, attended by Zhong Duzhang, Deputy General Manager of the Luli Group, and Dr. Daniel Schmitt, CEO of the HOMAG Group, as well as other representatives of both companies.

“We decided to work with HOMAG again because the company offers advantages in the field of Industry 4.0, has extensive industry experience and has been active in China for more than 40 years,” Zhong Duzhang explained during the ceremony. The value added for the major order will be created in both Germany and China. HOMAG is relying on a mixture of Chinese and German teams for installation, commissioning, and service at Luli Wood Industry. “We are very pleased to have received this order. It also shows that the Chinese market is extremely dynamic and important for us,” Dr. Daniel Schmitt emphasized.

The HOMAG Group is the world's leading provider of integrated solutions for production in the woodworking industry and woodworking shops. Its 14 specialized production sites, about 20 Group-owned sales and service companies and approximately 60 exclusive sales partners worldwide make the company a unique system provider. Backed by a workforce of over 7,000 employees the HOMAG Group offers its customers solutions for digitized production, based on digital data continuity from point of sale through the entire production process, combined with a comprehensive software suite. In addition, the open ecosystem "tapio" (open Internet-of-Things platform) maps the data flow along the entire value chain of the timber industry. The HOMAG Group has been majority-owned by the Dürr Group since October 2014.

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