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CEO Hüseyin Yildiz shares his experiences about the project and the cooperation with DIEFFENBACHER
On Wednesday, July 9, at 6:51 p.m., Starwood Orman Ürünleri Sanayi A.S. produced the first board on its new particleboard line in İnegöl, Turkey. The line replaces a DIEFFENBACHER line commissioned in 1991. On the margins of the celebrations, Starwood CEO Hüseyin Yildiz talked about the new plant project:
“Each first board ceremony feels like being the parent of a new baby. The mother giving birth faces concerns, pain and some challenges, while the father has his own concerns and curiosity. Each child’s birth and each line’s ‘delivery’ are more exciting and more beautiful than the previous ones.
“Our project in İnegöl was a real challenge from day one. Together with the DIEFFENBACHER team, though, we have pushed the limits in terms of delivery, timing and other aspects. We have gone beyond my expectations. Starwood learned a lot in the process, and the newest lesson was the power of teamwork with DIEFFENBACHER.
“We’ve overcome many difficulties because of a very healthy dialogue, communication and mutual goodwill. It’s easy on a project like this for there to be some anger or resentment. Everyone on site has been happy despite all of the challenges. Most important, there were no accidents. Personally, it’s been great pleasure to cooperate with DIEFFENBACHER on this project.
“Our last DIEFFENBACHER line was commissioned in 1991. Since that time, we’ve made great progress. Despite two other continuous particleboard lines being added, our old DIEFFENBACHER line continued to operate until today. We could only retire her with a new DIEFFENBACHER line. I have a saying for this: ‘You can only replace a DIEFFENBACHER line with a new DIEFFENBACHER line. Otherwise she keeps running.’
“As Starwood is a family-owned company, we always prefer working with family-owned companies like DIEFFENBACHER, whose owners are well qualified and keen on their core business. We enjoy cooperating with companies and people who listen, who work hard to understand the needs of their customers and who have similar values. There was a lot of compatibility between our company and the DIEFFENBACHER family and their company’s people. That made cooperating on this project a great pleasure.”