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January 7th, 2020

Berenson hardware has refreshed and expanded their value line, Advantage Plus by Berenson. New designs will be offered including edge pulls and square knobs. Trending finishes like Matte Black have been added and they will be introducing Champagne, a soft, subtle gold finish. With these new additions joining existing parts, this line will now have 12 collections of affordable hardware.

Berenson has made additions to their merchandising options with two new programs. The new Berenson Essentials program collects hardware styles that are proven performers in the market into one convenient program and display board. The hardware featured is competitively priced, and chosen with the Specifier, Architect, Builder and Designer in mind.

Their new signature display program, Premium by Berenson has been designed for luxury showrooms with a discerning eye. They’ve taken their bestselling parts & finishes and distilled them into exclusive displays, including a board dedicated to appliance pulls. These larger, more sophisticated boards have stylish layouts and can be wall mounted.

“A display that works for one customer, might not work for another,” said Melanie Busch, Marketing Director of Berenson. “That’s why it was important to create these distinct display programs that were designed with the needs of distributors and showrooms in mind.”

Berenson will be displaying these new boards at booth #N3057.



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