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HOLLAND, MICH. — Balanced Enterprise Solutions, parent company of machinery brands Ritter Machinery, Evans Machinery and Evans Midwest announced the company is changing the name of the business to Choice Machinery Group, effective July 1, 2019.
Choice Machinery Group will be the parent organization under which the Evans Machinery, Evans Midwest and Ritter Machinery brands will be built.
Over the past 6 years, Balanced Enterprise Solutions has acquired to companies, a division of a third, and has also conducted business under the name, Barnett Manufacturing Co. The change was driven by a desire to consolidate and simplify communication and transactions with customers and vendors alike. In doing so, the company expects to continue a steep growth path and continue to offer innovative and reliable products to a variety of markets.
The products offered by Balanced Enterprise Solutions have ranged from a pallet moving conveyor for expediters, to more recently, automated panel laminating lines, case goods woodworking machinery, countertop production equipment and custom machinery solutions.
“The past few years at Balanced Enterprise Solutions have been marked by significant growth in both product lines and offerings” Said Don Mulder, President of Choice Machinery Group.“These exciting changes have compelled us to change our company name to a name that better explains who we are and sets us up for continued growth moving forward.”
Choice Machinery Group and its brands will remain under the same ownership and will continue to focus on building heavy-duty American-made machinery, providing automation solutions and excellent customer service.
For more information about Choice Machinery Group, please visit their website at ChoiceMachineryGroup.com.