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Media meets high gloss

Dramatic wall unit highlights room for watching, reading

Across the main living area from the mHouse’s entry and master suite sits a room designed for watching television, settling in with a good book or gathering with a few friends for quiet conversation.

The media room features the flip side of the impressive Columbia Forest Products fireplace, which includes built-in space for a flat-panel TV, along with another marvelous floor-to-ceiling Marvin door-and-window combination with views of the back patio and golf course.

Without a doubt, however, the room’s showstopper is the big bookcase unit and media console shell built by Premier Eurocase in its Reflect high-gloss acrylic. The unit itself is made of Reflekt White, while the back panel is Reflekt Metallic Gray.

The material is durable, beautiful and contemporary, making it the perfect fit for the mHouse, said John Aufderhaar, president of Bedford Falls Communications and publisher of Surface & Panel.

Premier is more vertically integrated than most panel companies in that it produces acrylic high gloss, TFL panels and 3DL laminated components and can fabricate anything panel-based. Premier has become one of the largest store fixture manufacturers in the country.

“Andy Wilzoch is one of my heroes in this industry,” Aufderhaar said of Premier Eurocase’s president.

“Wilzoch built a company that has end-to end capability as a TFL producer, a laminator of 3DL, acrylic high gloss and HPL, and a fabricator with the finest processing technology in the world,” Aufderhaar said. “His design and engineering teams are top notch, which I can personally attest to.”

Wilzoch’s team was able to take sketches and turn them into reality with remarkable precision and speed, a process made more difficult by the fact that Premier was producing floor-to-ceiling units with tight tolerances and little room for error.


The floor-to-ceiling and wall-to-wall bookcase unit was built with 3-inch-thick vertical and horizontal components to match an Amy Carman design theme seen throughout the home. Similar 3-inch reveals are seen on the kitchen counter and island, on the vanity in the master suite, on the counter in the guest bath and on the solid phenolic work surface in the private office. While massive (and heavy), the design theme comes off as elegant and simplistic.

Wilzoch specifies only Plum Creek MDF because of its smooth face, machinability and quality. A smooth, defect-free face is imperative when laminating Reflekt high gloss. Any foreign particle or void in the MDF face can telegraph in the laminating process. Premier built a state-of-the-art clean room to ensure a perfect laminating process.

All of the drawers in the bookcase were produced with soft-close hardware from Häfele.


Producing Opportunity

Producing Opportunity

Months after opening in the Sierra Nevadas, the Tahoe Forest Products Sawmill is poised to bolster healthy forest management, aid in post-fire restoration, and enhance the local economy.

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