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kathy ireland® Worldwide And Bush Furniture Exceed The $100 Million Mark With An Extension And Expansion Of Partnership

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LOS ANGELES, Jan. 25, 2017 /PRNewswire/ — kathy ireland® Worldwide and Bush Furniture are extending their partnership yet again for kathy ireland® Office furniture through 2023, it was announced by Mike Evans, CMO and Principal and Jim Garde, CEO and Principal, Bush Furniture.

The two companies are celebrating the $100 million sales benchmark. "We were thrilled to be awarded with the exclusive license for kathy ireland® Office, Quick To Assemble (QTA) several years ago," says Mr. Evans. "We knew then that a partnership with kiWW®, one of the most successful brands in the world, presented a tremendous and unique opportunity for our company. Our sales projections were doubled and we are now celebrating a major milestone. We are even more thrilled to be able to share this success with Kathy and her exceptionally talented team at kiWW®," he adds.

"The Bush team and their QTA Technology are extraordinary," says Kathy, kiWW's CEO & Chief Designer, who this year graced the cover of Forbes Magazine for the second time as one of America's 50 most successful self-made women. "Many, many years ago we tried and failed in the direct to business channel. With Bush, we're winning. In concert with our Global Creative Director, we're making miraculous things happen. We are outselling so many leading brands. Our on-trend design work, in-stock positioning and customer connection has powerful results," adds Kathy. "Our sales and margins are excellent… and sales and margin are the bottom lines. Aren't they? We started as a business, and became a business family," said Stephen Roseberry, President and CMO who brokered the original deal and extension.

"Bush is the future of QTA. In business furniture, Bush Rocks! kathy ireland Office by Bush best sellers include Ironworks, Volcano Dusk, New York Skyline, and staggering presales for our Connecticut, Metro and Echo collections. Jon Carrasco, the Bush Team and I have many plans to delight our clients. New upcoming offerings will see designs with the launch of our I'M1 collection. This is a focus for Millennial men and the women who love them. We're making glorious progress," says Ms. Ireland.

 

About Bush Furniture

Bush Industries, Inc. is a leading manufacturer of case goods and ready-to-assemble furniture designed for office and home applications. The company operates two North American divisions – BBF and Bush Furniture. With a 50-year legacy built on quality, safety, reliability and durability, Bush Industries is the trusted leader in designing furnishing solutions that meet today's office and home needs. With headquarters in Jamestown, NY, the company has manufacturing and distribution facilities in western New York, Pennsylvania, Nevada and China. They offer their expertise through a vast array of quality furniture, accessories and additionally are a premier source for private label product to many retailers.

 

About kathy ireland® Worldwide

kathy ireland® Worldwide Business by Bush celebrates a entrepreneurial and executive lifestyle. The mission of "…solutions," translate to all kiWW® collections, including: fashion, fine jewelry, intimate apparel, skincare, accessories, weddings, home, office and more. kiWW's unique capability to design and translate fashion trends for all markets and price points allows it to develop product for a wide variety of customer tastes. Listed as the 25th most powerful brand globally by License Global Magazine, with annual merchandise sales of $2.6 billion, according to Forbes Magazine, the success of kathy ireland® Worldwide is the result of teamwork and dedication. Kathy has graced the cover of Forbes Magazine twice (2012, 2016) and according to Fairchild Publications, Kathy Ireland is one of the 50 most influential people in the world of fashion.

 

Kathy Ireland and kiWW® support many non-profits including: YWCA Greater Los Angeles for which she is an Ambassador, Dream Foundation, Providence Educational Foundation, 911 for Kids/AEF, and the St. Jude Children's Research Hospital. Kathy was recently named an Ambassador for the Elizabeth Taylor AIDS Foundation.

 

SOURCE  Bush Furniture

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