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Álvaro Gonzalez Named as New Garnica CEO

Sustainable plywood producer Garnica has named Álvaro Gonzalez as the company's new CEO, effective May 13.

Álvaro Gonzalez

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Garnica recently announced the appointment of Álvaro Gonzalez as the company's new CEO, effective May 13.

For the last four years, Gonzalez has been living in the U.S., working as the Regional Director for Cosentino. Prior to joining Garnica, Gonzalez also held senior positions at renowned organizations including Procter & Gamble, L'Oreal and Organización Gómez de Zamora. With more than 20 years of experience working across five continents, Gonzalez brings a dynamic set of skills to his role and expertise ranging from sales to retail, marketing and logistics.

Expressing his excitement about the role, Álvaro stated, "I am honored to join Garnica as CEO during this time of extraordinary transformation within the industry. For over 80 years the company has been a leader in responsible practices and relentless innovation, and I am committed to upholding and advancing this legacy.” He also emphasized his alignment with Garnica’s core values, adding, “I am deeply motivated by Garnica’s steadfast commitment to its clients and sustainable practices as well as its ongoing mission to achieve excellence in all aspects of its operations.”

In addition to overseeing global operations and facilitating meaningful growth, Gonzalez will support Garnica’s ongoing initiatives to better serve the growing customer base across the US and Canada.

Gonzalez’s appointment as CEO marks a significant milestone in the company’s journey of delivering cutting edge, sustainable plywood solutions. Under his leadership, Garnica is poised to maintain its position at the forefront of the industry, actively embracing technological developments and seizing emerging opportunities in the burgeoning North American market. As the company continues to prioritize agility and responsiveness to global market demands, this strategic appointment promises to propel them towards continued innovation and growth.

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