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East Earl, PA (August 2017) – In 2012, Conestoga Wood introduced its first Allure collection of
Decorative Laminate Veneer (DLV) doors, drawer fronts, and components to provide a non-glazed
alternative to its Impresa glazed product offering. As modern market trends continue to evolve,
Conestoga, true to form, is right there with them where it counts with their totally “renovated” and
greatly expanded Allure DLV program.
Allure has evolved into an extraordinary new level of textural and overall appeal. Conestoga has
crafted effects from satin smooth, to wood grain medium, to dramatic deep embossed to answer the
wants and needs of today’s designers and homeowners. Taking full advantage of the latest
European lamination technology, the Allure program now includes 22 inspired door styles and 13
captivating colors – from White Dove, to Canadian Grey, to Ashen Grey…all paint matchable. The
products exhibit exceptional durability, dimensional stability, household safety, and environmental
friendliness – at price points 30-50% below comparable finished wood products.
Exceptional realism and design flexibility, including more modern and transitional door styles for
today’s living, are all hallmarks of the Allure DLV evolution. Linear textures and Registered &
Indexed grain patterns ensure a seamless embossed appearance. 5-piece doors and drawer fronts
now include Drill & Dowel construction, creating a mortise & tenon look and miter constructed
designs that far surpasses ordinary thermofoil products.
But while looks are important, in day-to-day living, they aren’t everything. That’s where Allure’s
practical side shows up. It’s engineered for dimensional stability so components won’t contract and
expand under varying environmental conditions. Allure’s durability actually exceeds KCMA and
NEMA standards for scratch and dent resistance. With Allure DLV, reliable colorfastness is a given –
with proven UV protection that resists fading or darkening over time for lasting beauty, as well as the
ability to incorporate additions or replacements seamlessly. Allure is highly heat resistant, as
well…oven tested to 200 degrees without delaminating.
Allure DLV is also exceptionally household safe and green. Most framing and mouldings are treated
with an antimicrobial agent that inhibits the growth of mold, mildew, and bacteria for the life of the
product. Plus, most framing is sealed to diminish formaldehyde off-gassing. Substrates are made
with reclaimed and recycled materials making them CARB2 compliant and qualify for LEED credits.
Jeff Eichenseer, Conestoga Director of Marketing & Product Development: “Our Allure DLV program
has come a long way since our initial introduction of Impresa DLV products back in 2006. We’ve
always strived to stay a step ahead of market wants and needs by continually studying the trends,
investing in the latest equipment, and constantly honing our craft. We’re proud and thrilled to offer
this greatly expanded Allure DLV program to a market in search of the latest in more modern looks,
durability and practicality.”
For more on Conestoga’s newly expanded Allure DLV program, visit www.conestogawood.com