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Celebrating Innovation and Sustainability in Surface Design at BDNY 2023

Discover the latest in sustainable interior design at BDNY 2023 with Chemetal and Treefrog's innovative offerings. Celebrate Treefrog's 20th anniversary and explore Chemetal's 'Transparency' series, showcasing eco-friendly, cutting-edge designs for modern spaces.

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This year's Boutique Design New York (BDNY) event, scheduled for November 12-13 at the Jacob K. Javits Center in New York City, is shaping into an extraordinary showcase of innovation and design excellence. Two industry leaders, Chemetal and Treefrog, will highlight their newest materials and commemorate a significant milestone. This blog post delves into the cutting-edge offerings and sustainable practices that make these companies stand out in the interior design landscape.

Chemetal: A Legacy of Innovative Metal Designs

Chemetal, a second-generation family-owned business with over 50 years of experience, has significantly impacted the world of interior design with its stunning metal designs and laminates. Renowned for its ability to blend creativity with functionality, Chemetal is headquartered in western Massachusetts and operates with a vast distributor network, both nationally and internationally.

Innovations at BDNY 2023: One of the highlights from Chemetal at this year’s BDNY is their new 'Transparency' series. This collection features laser-cut designs on thicker aluminum panels, available in nine designs and eight colors. The series emphasizes environmental responsibility and utilizes a non-toxic powder coating that minimizes VOC emissions and allows for easy waste reclamation or disposal.

Applications and Design Flexibility: The 'Transparency' series is eye-catching and versatile. These designs suit interior and exterior applications, offering designers and architects an expansive canvas for creativity. The thick aluminum panels eliminate the need for a wood backer, paving the way for innovative uses such as layered and illuminated feature walls, suspended ceiling panels, dividing screens, and more.

Treefrog: Celebrating 20 Years of Excellence

Treefrog, known for its European-quality prefinished real wood veneers, marks its 20th anniversary with significant advancements and additions to its product line. Made in Italy and stocked in the USA, Treefrog has established itself as a trusted name in both commercial and residential interior design.

Sustainability and Innovation: In celebration of its anniversary, Treefrog is introducing a greener, color-matched wood backer, enhancing the aesthetic appeal by eliminating the brown laminate edge while maintaining the veneer's beauty. This move is about aesthetics and reflects Treefrog’s commitment to sustainable practices.

New Additions to the Veneer Collection: Treefrog is expanding its collection with 11 new prefinished veneers, including seven designer finishes. These additions reinforce Treefrog’s dedication to providing diverse options that cater to various design preferences and requirements.

Consistency and Quality: With a total of 30 prefinished real wood veneers, all FSC® certified, Treefrog ensures consistency in design across different spaces. The standard sizes available (4’ x 8’ and 4’ x 10’ sheets) further facilitate design uniformity and ease of application.

Chemetal and Treefrog: A Unified Vision for the Future of Interior Design

As these two companies showcase their latest innovations at BDNY 2023, their unwavering commitment to quality, sustainability, and design excellence is evident.

Chemetal's Vision: Chemetal continues to push the boundaries of what's possible with metal surfaces, offering designers a wide array of choices for unique and environmentally responsible design solutions.

Treefrog's Journey: Treefrog’s journey over the last two decades exemplifies a relentless pursuit of quality and sustainability. The transition to a greener wood backer and the introduction of new veneers highlight their dedication to evolving with the times while maintaining the highest quality standards.

A Unified Approach to Sustainable Design: Both companies demonstrate a profound understanding of the importance of sustainable practices in the interior design industry. Their innovations reflect a commitment to minimizing environmental impact while delivering products that meet the highest standards of aesthetics and functionality.


As we look forward to BDNY 2023, the anticipation for what Chemetal and Treefrog will unveil is palpable. Their respective journeys in the industry, marked by a commitment to innovation and sustainable practices, set a benchmark for others to follow. These companies not only represent the pinnacle of design excellence but also embody the future of environmentally responsible interior design.


  • Chemetal. “About Us.” Chemetal, 2023.
  • Treefrog Veneer. “Our Story.” Treefrog Veneer, 2023.
  • Boutique Design New York. “Exhibitor Information: Chemetal and Treefrog.” BDNY, 2023.
  • Environmental Protection Agency. “Understanding and Reducing VOC Emissions.” EPA, 2023.
  • Forest Stewardship Council. “FSC Certification: Ensuring Responsible Forestry.” FSC, 2023.