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ASID Shares Design Trends to Watch in 2024

With the start of the new year, The American Society of Interior Designers (ASID) has compiled the top 11 design trends to look out for in 2024.

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These key trends, spanning all sectors of design, are pulled from ASID's highly anticipated annual Trends Outlook Report, a work created by the Society's dedicated research division examining what trends are set to impact the interior design industry each year. The full 2024 Trends Outlook Report will be available on January 29, and ASID will kick off its unveiling with a special virtual press conference, to be held January 29 at 2 p.m. ET. This event will offer an opportunity to learn about the report's full set of findings firsthand, ask any questions of the team that compiled it, and see how designers are viewing these trends through the lens of their own work.

In the meantime, here’s a glimpse of the Top 11 Trends:

1.       Living with and learning from Gen Z: Gen Z seeks genuine connections, and as this generation enters and occupies consumer culture, designers should be familiar with their evolving empathies and concerns.

2.       Solo Living and Seeking Connection: With solo-living on the rise, Americans are seeking connectedness to loved ones and their communities.

3.       Comfortable and Connected Living: Designers can support the comfort and camaraderie occupants desire by creating opportunities for gathering in the home, incorporating pet-friendly products, and designing spaces for amusement and "eatertainment.”

4.       Health & Wellness: Consumers will spend more on the products that improve their health and wellbeing. Designers must consider this self-care push, including harnessing sleep data to support more rest for occupants.

5.       Quiet Luxury: Consumers seek a more low-key and personalized approach to luxury, investing in items that have more longevity and relevance— a more sustainable way to shop, as well.

6.       Blurred Lines in Travel: Alternative accommodations are on the rise, with guests blurring the lines of living, working, staying and playing.

7.       A Custom Approach to Today's Workplace: Designers have the opportunity to help organizations create a more personalized approach to their hybrid work strategies, with physical spaces that support employee productivity and balance collaboration with focus.

8.       AI Technology: Generative AI applications are being used in a variety of applications, such as generating floor plans, design iterations, occupancy and energy models, among other solutions; others are using it to increase autonomy and create experience-driven design.

9.       Digital Marketing in Design: Employers, including designers, can look to their own workforce for advertising, as many employees are communicating and advocating for their brands on social media.

10.   Extreme Weather Event and Climate Impact: Two-thirds of Americans say that they've experienced at least one of the five types of extreme weather (heat wave, flood, drought, wildfire, rising sea level), in the past year. Americans support making changes to address global climate change and prioritizing renewable sources— and designers have the power to contribute to these solutions.

Sustainability Rules: Designers who can help clients meet their sustainability targets of high-quality, low-carbon workspaces will have a competitive advantage. Recognizing the interconnectedness of individual health, community health, and environmental stewardship also plays a key role.

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