Table of Contents
The Altendorf Group continues to bundle its brands, expertise, and production structures under one name: Altendorf. The 120-year-old company sets the course for its future, using the motto "From pioneer to the craftman’s best friend.”
Going forward, all of the group's machines and digital solutions will appear under the Altendorf brand — from cutting to edging—to include the edgebanding machines previously marketed under the name Hebrock. With this step, the Altendorf Group is completing its transition from a multi-brand to a clear single-brand strategy.
What previously existed side by side is now growing together in terms of structure and content. For craftsmen and retailers, this means above all orientation and clarity: a uniform brand image, coordinated designs, a consistent operating and control concept, and integrated service and digital solutions — combined with a clear promise of quality from a single source.
Clear Structures for Customers, Retailers, and the Market
The standardization of the brand architecture is part of a long-term strategic orientation. The aim is to reduce complexity, strengthen market recognition, and further simplify cooperation with customers, retailers, and partners.
For users in workshops, the product portfolio will become clearer: from sliding table saws to edgebanding machines, it will be immediately apparent what belongs together — in terms of function, operation, and service. For retail partners, there will be clear advantages in terms of consulting, communication, and public image.
Investment in the Future
Parallel to brand unification, Altendorf is investing specifically in its production and manufacturing structures. The production of edgebanding machines, previously located in Hüllhorst, is being gradually integrated into the production site in Minden. To this end, the company is investing a single-digit million sum in modern structures and processes.
By bundling its activities, Altendorf pursues the goal of creating synergies, harmonizing processes, and bringing together expertise. In addition to efficiency gains in manufacturing, the focus is on organizational and logistical optimizations. The investment strengthens the Minden location in the long term and creates the basis for further growth.
Continuity in Standards
The content of the claim remains unchanged. For 120 years, Altendorf has been developing technologies for the trade — from the development of the Altendorf-type sliding table saw to today's digitally networked solutions. The path from technological pioneer to a reliable partnership with the trade also shapes the current orientation of the company.
The single-brand strategy and investment in production are an expression of this self-image: to provide safe, productive, and easy-to-use technologies — with responsibility, partnership, and a clear vision of the future.
