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“Think. Create. Imagine.”– that’s the motto of the show-room the system component manufacturer is inviting visitors to explore at Tortona Design Week. With the installation, Vauth-Sagel is visualising what has always been its strength and will be an even greater focal point in future: ideas that will shape tomorrow’s spaces. Ideas that open up unexpected areas.
Ideas that provide the inspiration for new products. At the same time, the installation is a thinktank that aims to promote a dialogue between creatives, customers and companies – an open-minded approach that fits in perfectly with the vivacious and imaginative world of Zona Tortona.
Ever since Vauth-Sagel was founded more than 50 years ago, its activities have always centred on the people who use its. It is for the human user that the company creates its solutions: his needs are the starting point for the product innovations that Vauth-Sagel develops in a wide variety of materials and across a wide range of different sectors – the same innovations that are increasingly establishing the company as a source of fresh ideas and impetus for its customers. For Tortona Design Week, Vauth-Sagel has developed a space installation that illustrates these qualities in impressive style and represents a continuation of the path the company has been treading since the interzum trade fair in 2015. Besides staging four lifeworlds to show how emotional the design of system components can be, Vauth-Sagel also used last year’s interzum to demonstrate how the products can be adapted to the day-to-day lives of very different user groups.
“For us, space always represents an opportunity.” This remark by Claus Sagel, managing director of the owner-run company, sums up various aspects of its presence in Milan in a nutshell. “Our products and solutions expand the space our customers have available to them. We make use of inaccessible, narrow or awkward spaces and equip them with highly convenient systems that feature a universal and adaptable design. At Tortona Design Week, the idea of ‘space’ takes on another level of meaning: we wanted to create a place that gives us the opportunity to enter into a dialogue with our customers in multiple dimensions.”
Read the whole press release in the attachment