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What sets Surface & Panel apart?
That’s a frequent question posed by advertisers and potential advertisers and one I regularly answer when I approach story subjects about featuring their businesses in the pages of our magazine.
What’s the answer? While we aren’t the only publication that covers the panel and decorative surfaces industries—and we have great respect for the others—no other magazine does what we do.
For starters, most of every issue is original editorial content. We research and write timely and relevant features on innovative suppliers and fabricators, and we look closely at trends and developments. The high-quality stories are written by professional journalists and accompanied by engaging and illuminating images.
Additionally, we regularly publish submitted content from the industries’ top manufacturers, suppliers and consultants. They offer a high level of expertise on important topics, ranging from the latest in synchronized textures to the important role of resins in decorative panels. Before we accept such articles, however, we carefully vet the subjects and edit the submissions to our high standards. The content must be understandable and valuable to as many of our 30,000-plus readers as possible.
Regardless of the source, all of our editorial content is displayed in ways that enhance the reader experience. Critical design elements include type choices, style and clarity of headlines, effective use of images and unparalleled creativity. The result is nothing short of beautiful.
Not to be overlooked is the critical role of advertising, which not only supports the publication but provides its own, important level of information. Many of the top companies in our industries advertise in every issue, and their attractive ads promote their products and provide thought-provoking ideas for potential customers.
The final touch is the high-quality paper on which we print Surface & Panel. The paper and the fabulous resolution that it allows further confirm our commitment to making this publication special.
The ends result is a magazine that stands alone.
This issue is a great example of it all coming together – from original features on Nexis 3 and Bauformat to housing and kitchen design trends stories to an excellent roundup of the best in kitchen hardware to timely, informative submitted content from Arclin and Ahlstrom-Munksjö.
From cover to cover, this issue features quality content about and for the panel and decorative surfaces industries, along with those who use or specify their products. As always, though, we’re determined to get better. If you have ideas for how we can do that, please let us know.
For now, however, enjoy the year’s first-quarter edition. We’ve got four more coming in 2019, including the Master, which drops in July and has become the go-to source for all there is to know about panel processing and decorative surfaces.