THE SECTOR PRESENTS ITS INNOVATIVE FIREWORKS IN THE HALLS OF KOELNMESSE
With 52,400 trade visitors from 147 countries, the leading international trade fair for the furniture supplier industry was able to announce growth of 13 percent as compared to the previous event in 2009. The internationality of the visitor structure, traditionally always high anyway, increased significantly this year by 24 percent. “It was an extraordinary interzum! Great atmosphere, fantastic flair, attractive exhibitors with some very individual presentations,” commented one trade visitor from abroad.
“Sensational. It was our best interzum ever,” was the general consensus amongst exhibitors at the end of this year’s interzum.
This year’s interzum was the international meeting point for the supplier industry. The mood was extremely good, exhibitors were able to make new contacts and boost business. And visitors had the opportunity to get a comprehensive overview of what the sector has to offer. There were sophisticated newly developed products on show in all segments. “We’re very satisfied. The visitor response was much stronger than expected, the public was extremely international and the quality of the contacts was high as well. All in all, the mood was very positive. For us, coming to Cologne was definitely the right decision,” says Tobias Lorenz, Marketing Team Leader, Süddekor GmbH.
MORE EXHIBITORS, MORE VISITORS
In 2011, 1,434 companies exhibited at interzum, this figure represents an increase of almost six percent as compared to the previous event (2009: 1356). The total exhibition space grew by eight percent and the leading international fair occupied ten halls – one hall more than in 2009. As in the past, it was mostly decision-makers who came to interzum, an important aspect repeatedly applauded by exhibitors. “The very good visitor rate and the huge potential in terms of international visitors from all over the world are confirmation of interzum’s status as a leading fair. interzum is the platform for presenting innovations, conducting market tests and showcasing the company’s capabilities. The very positive way the fair unfolded demonstrated the trade show’s huge importance for exhibitors, visitors and media from all over the world. It is proof of what a very good job Koelnmesse and the industry have done,” says Hubert Schwarz, Managing Director, Blum GmbH.
The supporting program for this year’s fair was more extensive than ever before and went down extremely well with visitors. In particular, the second edition of “innovation of interior,” a forum for interior designers, tradesmen, architects and developers, was a huge success.
“I’m absolutely thrilled. What happened here for the duration of the show is incredible. For four days, the exhibitors have been showing what I can only describe as a fireworks display. The industry has been celebrating itself – with good reason,” concludes Frank Haubold, product manager of interzum and director of the imm cologne.
Interzum 2013 13 – 16 May 2013 With interzum, imm cologne and LivingKitchen, ORGATEC, spoga+gafa and Kind + Jugend, Cologne is the No. 1 trade fair venue for interior design.
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