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Wilsonart's Breccia Nouvelle receives "Best of The Best" Golden Cylinder Award

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Wilsonart's Breccia Nouvelle receives "Best of The Best" Golden Cylinder Award

Wilsonart's Breccia Nouvelle receives "Best of The Best" Golden Cylinder Award from The Gravure Association of America. The competition identifies the "Best of the Best" in each industry segment and distinguishes technical innovations. Interprint developed the design and submitted it for the "decorative laminate" category. The design concept was to emulate the experience a consumer  has when visiting a stone-yard to purchase a granite countertop. The demand for added “visual depth” present in the original sourced stone material was the goal to replicate within the printing process. Prior to printing, precision calculations had to be made to allow for paper expansion, resin penetration, tear resistance and porosity levels in order for the paper to be properly  treated in a melamine resin bath and transformed into laminate material for counter tops, flooring and furniture. To achieve the results, Interprint's design team scanned a 5’ by 8’ slab of original stone and edited the raw image to the final repeat dimensions of 130 cm x 158.5 cm. This edit was painstaking so the visual appearance retains all the scale elements and movement of the original stone, yet  is able to function on the printing process. 

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