OMNOVA Solutions today introduced its new duraMAX™ Flat Laminates to the retail design and shopper marketing community at GlobalShop 2011. duraMAX laminates are high performance and cost effective alternatives to thermally fused melamines (TFM) and high pressure laminates (HPL), featuring superior impact, abrasion and stain resistance. These new OMNOVA products offer the same aesthetic values as TFMs but do not require two-sided lamination, enabling customers to value engineer their products for a variety of end-use markets, including retail store fixtures, furniture for healthcare and corporate office environments, as well as closet and home storage.
duraMAX Flat Laminates are fully integrated into OMNOVA’s harmony™ program, which facilitates design and color matching across multiple product constructions. When combined with the Company’s existing harmony program portfolio, which includes Paper, Flat, 3D and surf(x)® 3D Laminates, this innovation further enhances OMNOVA’s value proposition as a total solutions provider.
In addition, duraMAX Flat Laminates offer laminators, original equipment manufacturers and fabricators an environmentally preferred decorative surfacing option. These laminates have been formulated without PVC or plasticizers and have been designed to comply with the Consumer Product Safety Improvement Act and the European Union’s REACH chemicals regulation.
Visit the OMNOVA Solutions Laminates team at GlobalShop (booth #4457), March 28-30 at the Sands Expo and Convention Center in Las Vegas, Nevada.
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