The RENOLIT Group has reorganized the brand structure of its Business Unit RENOLIT DESIGN. By means of three product lines and new brands, the film manufacturer has integrated the key strengths of the traditional brands Cova and Alkor which have formed part of the Group since April 2006.

With the integration of the Industrial Foils Business from the Belgian company Solvay S.A. RENOLIT considerably expanded the product portfolio of the Business Unit RENOLIT DESIGN. At the end of 2007, the brand Benelit was also added following the takeover of the furniture film activities from Benecke-Kaliko, located in Hanover.

3D Stock Range with new brands

The company has developed two different product line approaches. Under the title RENOLIT 3D Stock Range, the group now offers a comprehensive, multifaceted design collection for furniture, office and retail interiors. It contains more than 170 solid colours, woodgrains and abstract prints, including 10 new high gloss woodgrains and 5 high gloss solid colours. The stock range is available to all customers, throughout the world.

The 3D Stock Range is divided into two distinct collections. RENOLIT ALKOREN presents the company’s selection of solid colours and woodgrains in fashionable colours with classic surface finishes. The collection contains all the major woodgrain species available in a range of different shades and tones as well as solid colours varying from light to dark and vibrant to subtle.

RENOLIT COVAREN is the stock range Premier collection. Incredibly realistic woodgrain prints, stylish solid colours and abstract designs are combined with superior surface textures. High gloss, metallics and pearl finishes contribute to the particular appeal of these films along with the latest raised embosses and matt finishes.

The strengths of the 2D films

The traditional 3D film business of RENOLIT is complemented by decorative 2D films for applications in the furniture and caravan industry, interior construction and consumer electronics. The name Alkor is well established and respected within these markets, so the product line RENOLIT 2D Applications will take over these product names in connection with the umbrella brand – e.g. RENOLIT ALKORCELL. In doing so, the company benefits from the existing brand strengths within the relevant market segments and expands its product portfolio.