Interprint, a worldwide leader in décor design and printing, successfully launched its new Premeer™ product at the recent IWF trade show in Atlanta.

Premeer is a printed and coated oriented polypropylene (OPP) decorative overlay that resists moisture and protects the board from wear more effectively than similar, vinyl-based products. To support these claims, Interprint constructed an interactive Test Lab in its 1,000 square foot booth at the show.

Several independent sources confirmed that Premeer was, as one visitor stated, "the talk of the show floor." This buzz resulted in non-stop traffic to Interprint's Premeer Test Lab over its 4 days of operation. "We were very pleased with the volume of visitors and interest they had in Premeer," said Interprint Co-Managing Director Bill Hines. "Many took advantage of our ability to demonstrate Premeer's performance characteristics with the industry standard testing equipment we set up in our lab," he said. One visitor took matters into his own hand by vigorously scrubbing Premeer with some steel wool he pulled from his pocket. After the impromptu test produced no damage, he exclaimed, "Wow, this is really tough stuff!"

With more than 20 Interprint representatives on hand during the show, visitors were given expert information, no matter the question. "When there was a compatibility question, we brought over our industry expert, when there was a coating question, we brought over the people who developed it. From a resource standpoint, all of our bases were covered," said Interprint Director of Communications, Peter Stasiowski.

"After receiving the support of our owners, investing and installing the equipment, running trials and then our first orders, it was exciting to be a part of

this successful launch," said Interprint Co-Managing Director, Roland Morin, "but now the real work starts as we crank up the production of Premeer to meet the demands of our new customers," he added.

To further the technical discussion about Premeer, Interprint's Manager of New Product Development, John Genzabella, will join Ron Rodeck of AET Films (manufacturer of Premeer's substrate, SynDECOR®) for a 2-part presentation at the TCM Decorative Surfaces Conference in Orlando, Fla., October 17-19. For more information about the conference, visit http://www.surfaces-conference.com/Orlando2012/index.htm.